Long, loyal, lasting relationships between motor manufacturers and car buyers are fast disappearing. and loyalty levels will likely reduce further when comparatively simple (and simple to build) 100 per cent electric cars become the norm.
We’ve seen that all-electric tech gives birth to new marques such as Tesla and Polestar. but countless others – in particular firms currently on the fringe rather than at the centre of car-making – are either thinking about or committed to becoming full-blown manufacturers of fully electric cars.
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So could it be that your petrol or diesel-powered BMW is eventually bettered by a more desirable and affordable Bosch-made and branded EV? might you soon be driving a Dyson instead of a Dacia and, come to that, a Hoover rather than a Honda?
Who’s up for a stylish Samsung over a silly smart car (me!), an Apple not an Audi (not me), an Intel instead of an Infiniti (really not sure)? Cutting-edge companies such as Delphi, Continental, Autoneum, Denso and Visteon have their products in, on or underneath most vehicles built today. So might some or all of these huge and highly respected firms take the next logical step by transforming themselves from automotive component makers to electric car builders?