Jaguar Land Rover is definitely one of the biggest British company success stories of recent years. revenues for the very first three months of this monetary year came close to £1billion, with sales up 22 per cent for the exact same period. Incredible.
Earlier this week, the Land Rover discovery sport was introduced to the world, replacing the big-selling Freelander in the brand’s progressively prominent line-up. next Monday it’s the turn of Jaguar with the expose of the new XE little saloon. Both cars and trucks go on sale at approximately the exact same time early next year.
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• Jaguar XE: what we understand so far
Thus far, it’s Land Rover that’s been the huge success story, selling three times as numerous cars and trucks in the UK as Jaguar so far this year. So may that be the reason why the XE gets to introduce with the eagerly anticipated new Ingenium engine under its bonnet as well as the discovery sport has to make finish with an existing, less attractive engine?
Is this a situation of JLR pushing as well hard, as well soon? I’ve always believed it strange that two such essential new cars and trucks would introduce in parallel, as well as this adds credence to that. I understand if I was a discovery sport buyer, I’d be hanging on up until later in the year for a cars and truck with the most recent engine under the bonnet, no matter exactly how attractive the new cars and truck is – as well as it is.
• Paris motor show 2014: preview
I hope I’m wrong, however this might be the very first example of JLR making a poor decision. Is there a bit of laurel-resting going on when it concerns the excellent success story that is Land Rover? possibly JLR top brass believe Land Rover can stand introducing with old engine tech where Jaguar can’t.
From what we’ve seen so far, both the XE as well as the discovery sport are exceptional new cars and trucks – as we’d expect from JLR. It’s just a pity that a person is being introduced with half a hand connected behind its back.
Do you believe new cars and truck introduces ought to occur like this? join the argument on Twitter, Facebook or in the comments section below…
Jaguar XE introduce special: much more content…
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