never before has Britain’s automotive industry, the cars and truck retailing/servicing sector, plus the bruised as well as battered motoring public, been in more requirement of calm, considered, convincing leadership.
That leader may be a credible, charismatic private with belief as well as enthusiasm for the task that needs tackling. more likely, I suspect, the demand is for a powerful, well-connected, extremely credible organisation with proven clout as well as considerable funding behind it.
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• should I buy a new diesel car?
The task is simple: to take command, defend, support as well as provide hope to demonised diesel cars, the brands designing them, the workers who develop them as well as the motorists who buy them. after that comes the task of making these maligned vehicles acceptable again, or more acceptable than they currently are.
Well-funded ‘green’ groups, political parties, environmentalists as well as others have their state on the negatives of diesel cars. fair enough. however where’s the pro-diesel motion convincingly as well as repeatedly talking, arguing as well as educating about the positives of medium to big cars and trucks as well as vans powered by the fuel? There isn’t one.
What started in 2015 as a self-inflicted debacle for Volkswagen opened the door for politicians on all sides to state diesel cars and trucks public opponent number one. In shooting itself in both feet, VW cruelly injured its smaller rivals, too. The dilemma has morphed into a tragedy as JLR, Nissan, Vauxhall as well as others have started, or soon will start, dumping many innocent car/engine workers on diesel production lines. It’s disastrous.
In the obvious absence of the society of motor manufacturers or the Retail motor market Federation stepping as much as lead as well as direct the pro-diesel cause, exactly how about the AA or RAC (or both) seizing the initiative? They can do this in behalf of their millions of paid-up members (many of them diesel drivers), plus other disenfranchised motorists they may court as prospective customers.
Alternatively, where are the trades unions in all this? Shouldn’t they be fighting to save cars and truck factory as well as dealership jobs, too? The oil giants have an obvious vested rate of interest as well as can pay for to begin redressing the propaganda balance by utilizing media marketing plus strategic pr campaigns to sing the praises of their state-of-the-art, effective diesel fuels. however they aren’t.

That leaves Bosch to lead the save our Diesel campaign. This huge, cash-rich firm has cachet as well as credibility, as well as isn’t afraid to talk about its continued belief in diesel, plus its valid concerns about pure-electric cars and trucks in the genuine world. It likewise declares it has the know-how to reduce diesels’ NOx emissions. sometimes the very best candidate is the not-so-obvious outsider. That’s Bosch.
Read about the Bosch innovation that declares to reduce NOx emissions by 90 percent…