BMW will continue with its strong as well as dissentious new cars and truck styles in spite of criticism commonly being “brutal”, the company’s style chief has told car Express. 
The introduce of the new 4 series coupe last year brought with it a flurry of unfavorable on the internet reception, aimed mostly at the style of the front kidney grilles. The coupe ushered in a new questionable style language that has ignited an continuous argument about the direction of BMW’s style language.

“BMW has grasped the art of provoking a reaction”

“For some customers, if you want to reach them, you have to stand out,” Head of BMW style Domagoj Dukec told us. “But you can’t make a style that pleases everyone.
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“If you are in this company you understand exactly how it is in design. daily you speak with people inside as well as outside of the business as well as everybody has an viewpoint – as well as a different taste. If you want to produce something that truly stands apart it should be distinguished as well as it has to be different.”
Dukec added that he was “not surprised” by the criticism levelled at BMW design, however rather than disregard the reaction BMW listens to what fans as well as clients have to state as well as elements it into the style department’s assessment as well as analysis process.